Bob's 8CD Superset is now released internationally.
This 9.5 hour CD series is a complete course on business and
marketing in today's new business climate. This CD series will
show you why Bob lectures at universities around the world and
why the world's leading companies engage
him.
Chapters include:
- The Need For A New
Approach To Business
- How To Predict And Embrace
Change
- Internet Commerce
- Conducting A Business
-
Formulate A Clear Business Vision
- Research Is The
Foundation For Success
- Know What Business You Are In
-
Your Name & Image Are Critical Success Tools
- Consumer
Purchasing Benefit
- Success Is About The Customer, Not The
Products
- Sell Emotional Benefits Not Features
-
Positively Outrageous Service Is Great Business
- Add Value
To Every Transaction
- Building Your Brand & First
Recall
- Where And How Do You Offer Your Product
- Close
The Sale By Reversing The Risk
- Cut Through The
Clutter
- Persistance Pays
- Summary Of The Keys To
Successful Business
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